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February 17 2016


How To Grow Your Small enterprise Using Social Media


Are you a small business owner looking for ways to grow your business? Would you like to attract more leads to your small business, or have heard about Social Media Marketing, and now want to try it?

Being a small business owner you face many challenges - limited capital, minimal support staff and having too much to complete in what seems like almost no time. So, how do you improve your small business without heavy purchase of marketing and advertising? Answer - with the use of technology. Web 2.0 will provide you with various tools and techniques which help you to generate leads and increase the exposure of your respective home-based business. Social media is certainly one such tool. Here's all you need to know as a small business owner to begin increasing revenues using social networking.

What is Social Media?
Social media marketing is a category of online media where individuals are talking, participating, sharing, networking, and bookmarking online. These include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.

Textr Messenger

What is Social Media Marketing?
Social media marketing is employing the above mentioned platforms to achieve a new audience of clients and create product brand awareness. By spreading word of a product from user to user, Social media strives to gain greater legitimacy for the message because it is shared between trusted "friends."

Which Social networking Channels are most widely used?
Studies show that Facebook & Twitter are most favored social media channels followed closely by YouTube and LinkedIn, GooglePlus.

Why should Social Media Marketing Interest me?
If you feel this kind of Marketing is just not for you, think again. These platforms give you a large bundle of advantages to small business owners. Below are a few reasons why you should consider using Social websites for your business.

Exposure: Like a small business owner you rely largely on mlm to channel brings about your business - which, consequently relies on your interaction with folks. This is the core understanding of what Social Media is! But Social networking offers virtually unlimited the possiblility to interact with people - an incredible number of them! With this interesting type of marketing, your business is not limited to local leads; you will discover leads coming in from a diversified geographic market!

Zero-cost: While other marketing media will be expensive, this type of marketing is relatively free, or requires negligible monetary investment. It's really a great low-cost way to get your message across.

Improved website: Being on popular social media platforms strengthens internet presence. The more people mention you on Facebook or Twitter, the harder are the chances of your company being found on relevant web searches including Google, Yahoo!, or Bing.

Direct connection with prospects: These platforms put you in touch with your customers directly. You can have one-on-one contact with them, determine what they really want.

Go viral: Such marketing gives you the opportunity to go viral using your marketing. Think about this. You add up a video about your business on YouTube. 10 people enjoy it, and five of these share it using their friends, who in-turn share it with 20 more people. This is known as "viral marketing," therefore it may be a very effective strategy to increase your lead generation.

What is a Social Media "game plan" and why wouldn't you have one?
A social websites game plan is a process consisting of a few simple steps that can help you achieve your social media objectives. The social networking arena is large and you'll get lost in it unless you play by the rules. There's lots of competition and you have to experience a clear plan if you want to stand out of the crowd and have noticed.

Your ideal Social networking game plan
A typical idea for your business should include these four steps

 Build your network
 Propagate your presence
 Remain connected

Step 1 - create your network: The first step is to search for and add those users for your network whom you think belong to your target audience segment. When placing a request to add users in your network, it is always preferable to accompany such requests using a personalized message. It's also possible to look for and join groups that have to your line of business. For example, if you are a business selling Health drinks as well as other health-related products, you could join groups where topics for example nutrition, diet or health are discussed. Bring in more business provide you audience for your products you have to offer. However, while in a group, do remember to provide VALUE. Answer questions that you're equipped to answer, actively be involved in discussions, be subtle and aggressively "push" your products.

Step 2-propagate: The next task is to announce your Social websites presence. You can do this with the help of links to your social media pages on your website, e-mail signature line or newsletter, for those who have one. You are available with your business-announce it!

Step 3-stay connected:Another step is to remain connected with your fans and group members. Social media initiative is easy to start, but requires effort to keep. And like many networking efforts, email address details are usually not immediate. Acquire permission from group members among others on your network for you e-mails. You can then e-mail relevant content to people on your network. The true secret here is to send RELEVANT, VALUE ADDING content-not an advert of your products/services. If you are a health-drink selling company who is also a part of the diet and nutrition group, you can send links like '10 Best Anti-Oxidant Rich Fruits' and then perhaps add a picture and some information about your products, encouraging people to speak to you if they're interested. This method will be better-received than just sending the prospects an e-mail flyer totally focused on your product.

Dos and Don'ts
While social networking is all about human interaction and can't be strait-jacketed, here are some tips which will come in handy.

What you should do?
Improve the value of your contacts: Always add value to your contacts. Always! Provide them valuable information, tips and other interesting facts that they may use. For example, Jane, a home-based small business owner sells health drinks and fat loss products. So, it makes sense for her to provide the wedding guests with interesting articles on the topic of weight loss.

Be consistent in your online participation: It's not at all a one-time effort. To expect building a relationship... and relationships take time. Be consistent in your social media communication. Have an interesting tweet/post/update at the very least every day. In some few cases, multiple postings per day are even better-but don't forget rule#1-add value. Your site content shouldn't sound like pointless ramblings or advertisements of your respective product/service.

Pay attention to what's being discussed: For those who have joined a forum or even a group, actively engage in relevant discussions. Takes place specific, professional knowledge to help you others. Contribute to add depth and dimension to some discussion.

Conversation is the vital thing: As mentioned before, social media marketing endures relationships. To build a powerful relationship with your prospects, you have to engage in a conversation with these. Maintain a 2-way communication between your audience. Take genuine interest in what they have to say and comply with comments or observations which are made.

Thoroughly understand the subject you are speaking about: Position yourself as an expert on these platforms. But ensure that you know what you're speaking about. Research if you aren't absolutely clear on something. Mistakes on these platforms spread quickly and damage the status for your business.

Personalize your interaction: It's advisable to personalize your interaction together with your audience. Inquire about a celebration or occasion posted on a Wall, such as a recent trip, or "like" their vacation pictures on Facebook.

Portray your individuality: The biggest advantage small business owners have over large corporations would be the fact they are much smaller and haven't lost that real-person feel. Enable your audience know the person behind the business enterprise. Make sure your interactions include a personal side!

Answer your customers' grievances ASAP: Are you aware that 88% of customers say unanswered complaints on social networking sites deter them from doing repeat business? And deleting customer complaints is more serious! So make sure you resolve your customer's complaints on social networking platforms immediately. In case you can't resolve them, a minimum of respond so that they know they're being heard. Acknowledge everything.

Mention your Social media marketing presence: Advertise your profiles. Always provide links to your social media profile in your website, blog, e-mails as well as print materials. For websites and blogs, you ought to add Facebook and twitter widgets which give a live feed of what's happening on your Facebook/twitter page, at that time on your website or blog. Provide incentives or value adding information like whitepapers or articles so that you can encourage people to follow yourself social media sites!

Monitor & moderate: Monitor your social media presence. Find out where your name's springing up online and in what context it has been used. A Google alert will be the simplest way to do this, even though there are many free tools available on the web to monitor your web presence. Also stay in-control of your social media pages. Read what other people are putting up on your page and respond promptly.

Syndicate your Social networking content: Content creation will take time. So why not make the most of the content you have? Post your posts on all popular social networking sites and don't hesitate to re-use them. Turn a blog post into a link and hang it on Facebook. Morph it into a video and add to YouTube and Facebook or convert it into a presentation and put it up on SlideShare. The aim is to get maximum exposure for the content.

What you should not do?

DON'T overtly push your products/services: Social media is a platform

where you build relationships, to create value. It isn't really an advertising venue. Your audience

will shun you if all that you talk about is the belongings you sell. Think about it, do you talk to your family

and friends in regards to the products you sell constantly? Of course not! Then don't treat your

social media marketing audience any differently.

DON'T spam your contacts with pointless updates: OK, now you added two new products to your line-up. While it is good to share the news, don't spam your contacts with ads. Set up a link to the new product range; monitor who is interested and share information on a need-to-know basis.

Don't possess grammar and spelling errors in your posts: You are a small business out to create the feeling. Don't spoil it through spelling and grammatical errors. Use spelling/grammar checking tools, but never rely solely in it. Proofread your posts before putting them up online. If spelling or grammar just isn't your strong suit, have somebody else proofread your projects before it goes out

DON'T don't respond to requests for assist in your area of expertise: If you're a part of a group or forum, seize every opportunity to display your expertise. You shouldn't be a wallflower-actively participate in discussions.

Never allow your profile get stale: Be sure that your profile is frequently updated so that you offer something new. One mistake many small businesses make is creating social websites profiles and then disregarding them. Your social networking efforts have to be on-going to bear results.

Don't be the product, buy the product!